We focus primarily on two types of research to support client decision making at the intersection of business strategy and brand strategy:
Brand health and competitive analysis helps our clients to understand their relative positioning, strengths and weaknesses in the market place, including customers’ brand preferences.
Understanding customer needs and behaviors helps our clients identify untapped potential in their markets, and in adjacent markets. A deeper understanding of customers’ behavior patterns, habits and unmet needs can provide the impetus for innovative new ways to engage with customers.
Combining these two types of insights allows our clients to answer important strategic questions:
What do customers really care about? (Going beyond the obvious to tap into latent needs that are below the surface)
Which unmet needs could be tomorrow’s product or service innovation ideas?
How can we stand out from me-too brands in crowded marketplaces?