Highlights from a MillennialTalk wearable tech panel featuring Emotif's Founder, Simon Pearce, and ECD, Mary Elise Chavez.Read More
As much as we may scowl at the likes of Veruca Salt in Willy Wonka’s Charlie and the Chocolate Factory, we live in an instant-gratification society - specifically if you live in a highly-populated urban environment (New York, San Francisco, Los Angeles). You’re probably familiar with this way of living - you want it now, and you’ll pay for instant convenience.Read More
The veneer of perfection that once separated the world of marketing from the everyday customer experience has cracked. Internet transparency is breaking down the artificial barrier between collective aspiration and personal experience.
The best brands don't fight this inevitable tide of history, they embrace it.Read More
igital media represents a huge challenge to the theory and practice of branding. Some have even questioned if brands are now "dying". We don't think so, but we do think that many tactics used for brand-building are being rapidly replaced by new approaches. The way forward is about more than just adopting the latest digital tools, it requires a new way of thinking about, and managing, brand value. The following articles explores this topic in depth.Read More
This weekend, we paid a visit to Canadian upstart brand “David’s Tea” in New York City. Since it’s founding in Toronto in 2008, David’s Tea has grown rapidly in Canada, and now in the United States.
There are lots of reasons to love David's Tea. Here are our top six.Read More