Posts tagged Experiences worth talking about
Brands are not dead, but those that don't adapt might be

igital media represents a huge challenge to the theory and practice of branding. Some have even questioned if brands are now "dying". We don't think so, but we do think that many tactics used for brand-building are being rapidly replaced by new approaches. The way forward is about more than just adopting the latest digital tools, it requires a new way of thinking about, and managing, brand value. The following articles explores this topic in depth.

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