Posts tagged innovation
Are Bad Habits Killing your Brand Innovation Efforts?

...In almost every category of business, the current approach leads to managers seeking to squeeze a few more percentage points of revenue out of business practices that they have already optimized, over and over again, in many cases going back decades. 

Managers end up ignoring bigger opportunities because they don't fit neatly into the established paradigms implied by existing measurement systems. Put simply, the needs of the measurement system start to outweigh the broader need of the business (to grow, to add value, to win).

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