🏃🏻♀️ The web is disrupting the historical dynamics of customer loyalty; merely adopting new social media tools is not enough to resolve this issue. In order for brands to adapt successfully, the use of social media tools must be accompanied by a stronger customer experience orientation. This slide show lays out the challenge and offers some suggestions for future focus.
Read More🍵 This weekend, we paid a visit to the Canadian upstart brand “David’s Tea” in New York City. Since it’s founding in Toronto in 2008, David’s Tea has grown rapidly in Canada, and now in the United States. There are lots of reasons to love David's Tea, here are our top six.
Read More⏰ It goes without saying that we’re living in interesting times. One of the things that I’ve noticed about living through a period of significant change in business and culture is that concepts that feel counter-intuitive one day (because they are new, unfamiliar and sometimes downright strange) can turn out to be self-evident the next day.
Read More📲 We are living in a new era for brand-building. Digital technologies are making "Word of Mouth" more important than ever. In this presentation, find out about the implications of all of this change for your brand as well as some examples of how leading-edge brands are thriving under the new rules of branding.
Read More⚡️Getting your brand to awesome. A slideshow about how to create a winning brand in the digital age. Includes helpful data and case studies, by Simon Pearce, Managing Partner of Emotif.
Read More
