🍫As much as we may scowl at the likes of Veruca Salt in Willy Wonka’s Charlie and the Chocolate Factory, we live in an instant-gratification society - specifically, if you live in a highly-populated urban environment (New York, San Francisco, Los Angeles). You’re probably familiar with this way of living - you want it now, and you’ll pay for instant convenience.
Read More🚕 Whether traveling, commuting or working abroad these are a few go-to apps that keep our Creative Director, Mary Elise Chavez, productive and connected while working on the road.
Read More📈 This astounding chart shows what happened to referral traffic to Buzzfeed network in the past two years. If this is not an isolated incident (and there’s reason to believe that it is not) then we may be witnessing social’s coming of age as the dominant paradigm for how content is organized and discovered on the web. The implications are profound…
Read More🔮 The veneer of perfection that once separated the world of marketing from the everyday customer experience has cracked. Internet transparency is breaking down the artificial barrier between collective aspiration and personal experience. The best brands don't fight this inevitable tide of history, they embrace it.
Read More💻 Digital media represents a huge challenge to the theory and practice of branding. Some have even questioned if brands are now "dying". We don't think so, but we do think that many tactics used for brand-building are being rapidly replaced by new approaches. The way forward is about more than just adopting the latest digital tools, it requires a new way of thinking about, and managing, brand value. The following article explores this topic in depth.
Read More🏃🏻♀️ The web is disrupting the historical dynamics of customer loyalty; merely adopting new social media tools is not enough to resolve this issue. In order for brands to adapt successfully, the use of social media tools must be accompanied by a stronger customer experience orientation. This slide show lays out the challenge and offers some suggestions for future focus.
Read More🍵 This weekend, we paid a visit to the Canadian upstart brand “David’s Tea” in New York City. Since it’s founding in Toronto in 2008, David’s Tea has grown rapidly in Canada, and now in the United States. There are lots of reasons to love David's Tea, here are our top six.
Read More⏰ It goes without saying that we’re living in interesting times. One of the things that I’ve noticed about living through a period of significant change in business and culture is that concepts that feel counter-intuitive one day (because they are new, unfamiliar and sometimes downright strange) can turn out to be self-evident the next day.
Read More📲 We are living in a new era for brand-building. Digital technologies are making "Word of Mouth" more important than ever. In this presentation, find out about the implications of all of this change for your brand as well as some examples of how leading-edge brands are thriving under the new rules of branding.
Read More⚡️Getting your brand to awesome. A slideshow about how to create a winning brand in the digital age. Includes helpful data and case studies, by Simon Pearce, Managing Partner of Emotif.
Read More
