Services

We help our clients create and sustain brand value. We work in three primary practice areas: Corporate Brands, Consumer Brands and Emerging Brands.

 

Insight

Competitive Analysis and Brand Health

Understanding Customer Needs and Behaviors

Strategy

Business Strategy and Brand Strategy alignment

Brand Portfolio Architecture

Brand Strategy and Positioning

Business Model Innovation

Design

Customer Experience Design

Brand Identity and Naming

Product and Packaging Design

Websites and Apps

Environmental Design

Service Design

Activation

Brand Management Systems

Prototyping and Pilots

Content Creation

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Insight

TO DIFFERENTIATE YOUR BRAND, YOU FIRST NEED TO FIND SOMETHING SIGNIFICANT THAT OTHERS HAVE MISSED.

Insight isn’t about gathering more data, it’s about uncovering something with the power to shift the economics of your brand.  

Our insight services include:

  • Competitive Analysis and Brand Health

  • Understanding Customer Needs and Behaviors

 
 

Strategy

EFFECTIVE STRATEGY COMBINES AMBITION WITH A CLEAR AND REALISTIC ROADMAP FOR ACTION.

The hardest thing about business strategy is differentiating between ideas that look good on paper and ideas that work in the real world. The true test of a strategy comes when you execute it.

Our strategy services include:

  • Business Strategy and Brand Strategy alignment

  • Brand Strategy and Positioning

  • Brand Portfolio Architecture

  • Business Model Innovation

 
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Design

DESIGN IS A POWERFUL TOOL FOR VALUE CREATION WHEN IT’S ALIGNED WITH YOUR BROADER GOALS.

We are designers in the broadest sense of the word: we consider every aspect of the customer experience and then we think about how to optimize that experience in a way that makes people feel something meaningful about what you are doing for them. 

Our design services include:

  • Customer Experience Design

  • Brand Identity and Naming

  • Product and Packaging Design

  • Websites and Apps

  • Environmental Design

  • Service Design

 
 

Activation

BRAND ACTIVATION IS AN ONGOING PROCESS OF CREATION, LEARNING AND OPTIMIZATION.

Activating a brand is a process, not an event. Our approach to realizing a brand vision is to help our clients establish a positive feedback loop. The goal is to have a steady stream of customer insights after you “launch” to enable ongoing improvements and refinements.

Our brand activation services include:

  • Brand Management Systems

  • Prototyping and Pilots

  • Content Creation

 
 
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