We are brand
experience architects

The best brands go beyond storytelling to provide vivid experiences that are lived, and which leave a lasting positive impression. 

Our purpose is to help our clients define and build these compelling brand experiences. We believe that this requires a close union between strategy and execution, working at the intersection between key disciplines: design, marketing, operations, innovation and technology.


Our Approach

A brand creates the most value when it exists as an "operating system" for your business: a set of tools that help to deliver a superior overall customer experience. We help clients create these tools and systems. This approach helps transcend silos, so that the entire enterprise, not just the marketing department, are meaningfully contributing to building and growing the brand. The end result is richer, more engaging brands that customers love and want to return to. 


Our Services


Emotif offers a range of consulting and creative services for established brands looking to re-invigorate their offerings, as well as high-growth companies.

  • Brand health insights and research

  • Brand positioning strategy & architecture

  • Brand experience strategy, design and development
  • Brand identity design and development
  • Business model innovation strategy
  • Innovation management, including experimental design and measurement

The Wills Group
Brand Transformation, Visual System Design

Dash In Food Stores
Brand Transformation, Re-Branding, Customer Experience Design

Market Opportunity Analysis, Trend Research, Customer Journey Mapping


based in:

Brooklyn, New York


Our primary office is in Williamsburg, where we serve local, national and international clients. 


Latest ‘Grams | say hi @emotif.us

It is not those with the most resources, but those who move the quickest, who are winning in the digital age. We move decisively from insights to strategy, design and activation.
— Simon Pearce, managing partner

How We're Different

If there is one thing that sets us apart, it is our ability to
link strategy to real-world actions and impacts.

We excel at bringing together sound strategy with inspired creativity, to create tangible brand value for our clients. 

We combine the strategic rigor of a top tier management consulting firm, with the creativity of a boutique agency and the tech-savvy of a digital-first company. We respect creativity as a strategic asset that builds brand value; we believe in applying it purposefully in the service of specific business goals. 

Our staffing model means that we can accomplish great things quickly and nimbly. In addition to our core expertise in brand strategy, innovation, and multidisciplinary design, we have strong relationships with a large network of niche specialists who complement our core skills in a range of more technical and esoteric fields. We recognize that each new situation might require very different creative talents, so we make sure we have access to world class talent in relevant fields that include architecture, environmental design, mobile and web technology, Internet-of-things, loyalty marketing and social media.