We are brand
experience architects

The best brands go beyond storytelling to provide vivid experiences that are lived, and which leave a lasting positive impression. 

Our purpose is to help our clients define and build these compelling brand experiences. We believe that this requires a close union between strategy and execution, working at the intersection between key disciplines: design, marketing, operations, innovation and technology.

 
 
 
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Approach

Your customers experience your brand across a wide range of places, times and contexts. Powerful creative ideas are important, but those ideas are only as useful as your ability to apply them coherently to the many areas of your business that impact your customer.

We help our clients translate powerful brand ideas into an "operating system" across the customer lifecycle. We do this by helping our clients create the products, services, assets, and systems they need to keep their brand promises.

 

Services

We offer a range of strategic and creative services that help our clients build long-term brand value. Our business has three primary practice areas: Corporate Brands, Consumer Brands, and Emerging Brands.

 

case studies

Dash In Food Stores
Brand Transformation, Visual System Design, Customer Experience Design, Activation

Velocity
Brand Strategy, Visual System Design, Mobile App Design, Social Media Marketing, Content Strategy

Sony Music
Research & Insights, Information Architecture, User Experience Design, Web Design, Mobile Web Design

The Weather Company
Brand Strategy, Customer Experience Design, Brand Book

The Wills Group
Brand Transformation, Visual System Design, Environment Design, Brand Management Systems

Red Robin Gourmet Burgers
Brand Strategy, Customer Experience Design, Business Model Innovation, Environmental Design

 
 

based in:

Brooklyn, New York

 
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Our primary office is in Williamsburg, Brooklyn, where we serve local, national and international clients. 

 

LATEST INSIGHTS

 
Insights
What We're Discussing Now: Plant-based Proteins | Sept 2019
What We're Discussing Now: Plant-based Proteins | Sept 2019

Caring for the Planet through what’s on our Plates 🌿As nature enthusiasts & advocates for the Environment, we love to see the mass adoption of vegetarian eating and meat alternatives that help significantly reduce the impact of our food consumption on the Earth 🌎 Tofu, lentils, chickpeas, oh my! The options are diverse and delicious.

Who We're Celebrating Now: Bjarke Ingels | Sept 2019
Who We're Celebrating Now: Bjarke Ingels | Sept 2019

“Architecture, at its best, is the power to make the world a little bit more like our dreams.” Our architectural spirit animal is most definitely @BjarkeIngels, his architecture group, @big_builds, designs "buildings that defy convention." Dive in to explore our favorite projects they’ve launched around the world.

What We're Reading Now: Michelle Rial | Aug 2019
What We're Reading Now: Michelle Rial | Aug 2019

File this one under #GraphicGenius: We’re happy to add Michelle Rial’s book of witty and inventive infographics to our bookshelf. “Am I Overthinking This?” is a fantastic compilation of her creative charts over the years - spanning the vast meme-scape of millennial tropes.

Latest ‘Grams

✨#InteriorCrush: We love the way @lindseyadelman approaches illumination - sculptural, organic, sprawling, unexpected, art unto itself. Her studio produces phenomenal fixtures that elevate a space and create strong memorability. 🔛🔝of our list of inspiring designers who we love to watch and see what she’ll produce next // #emotifIcons
🗞 #ExtraExtra: The Line is a beautifully-designed publication developed for @noelle_nashville, a stellar example of experiential hospitality. We love their celebration-of-local that shines through in the hotel, publication, restaurant and curated store @keepshop_nashville // #emotifExplores
#DesignxNature: We love structures that honor and respect the natural environment they exist in, enter Tij Observatory. This fascinating egg structure in the Netherlands created by @ray.architects and @roadarchitecten, does exactly that 🥚 The egg itself is modeled on a sandwich tern egg, and sits on a nest of sand, much like a tern would have done it herself. The nest of the egg consists of vertical ‘feathers’ of chestnut poles, reeds and small sand dunes. The egg is parametrically designed to achieve a good ratio between form, structural integrity, size of the timber, and size of the openings. To let people experience and explore these changes, a series of bird observatories have been designed in the area 🌾 The sluices were opened in order to improve water quality and biodiversity, while also stimulating fish migration from the North Sea to the river delta system of Maas and Rhine in the Netherlands. This will create a new, salt-resistant and salt-loving natural environment. The biodiversity in the surrounding nature reserves will increase and a more robust, healthier ecosystem will develop in the coming years // 📸 via @blackongray
🌶 #InteriorCrush: The airy and inviting design of our favorite neighborhood gem @_oxomoco_, with elevated Mexican fare, artful cocktails, and interiors so perfectly put together and textured, we find ourselves never wanting to leave (also Greenpoint’s first Michelin-starred spot) // #emotifEats
 
“It is not those with the most resources, but those who move the quickest, who are winning in the digital age. We move decisively from insights to strategy, design and activation.”
— Simon Pearce, managing partner
 
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How We're Different

If there is one thing that sets us apart, it is our ability to
link strategy to real-world actions and impacts.

We excel at bringing together sound strategy with inspired creativity, to create tangible brand value for our clients. 

We combine strategic rigor with the creativity of a boutique agency and the tech-savvy of a digital-first company. We respect creativity as a strategic asset that builds brand value; we believe in applying it purposefully in the service of specific business goals. 

Our staffing model means that we can accomplish great things quickly and nimbly. In addition to our core expertise in brand strategy, innovation, and multidisciplinary design, we have strong relationships with a large network of niche specialists who complement our core skills in a range of more technical and esoteric fields. We recognize that each new situation might require very different creative talents, so we make sure we have access to world-class talent in relevant fields that include architecture, environmental design, mobile and web technology, Internet-of-things, loyalty marketing and social media.