We are brand
experience architects

The best brands go beyond storytelling to provide vivid experiences that are lived, and which leave a lasting positive impression. 

Our purpose is to help our clients define and build these compelling brand experiences. We believe that this requires a close union between strategy and execution, working at the intersection between key disciplines: design, marketing, operations, innovation and technology.

 
 
 
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Approach

Your customers experience your brand across a wide range of places, times and contexts. Powerful creative ideas are important, but those ideas are only as useful as your ability to apply them coherently to the many areas of your business that impact your customer.

We help our clients translate powerful brand ideas into an "operating system" across the customer lifecycle. We do this by helping our clients create the products, services, assets, and systems they need to keep their brand promises.

 

Services

We offer a range of strategic and creative services that help our clients build long-term brand value. Our business has three primary practice areas: Corporate Brands, Consumer Brands and Emerging Brands.

 

case studies

Dash In Food Stores
Brand Transformation, Visual System Design, Customer Experience Design, Activation

Velocity
Brand Strategy, Visual System Design, Mobile App Design, Social Media Marketing, Content Strategy

Sony Music
Research & Insights, Information Architecture, User Experience Design, Web Design, Mobile Web Design

The Weather Company
Brand Strategy, Customer Experience Design, Brand Book

The Wills Group
Brand Transformation, Visual System Design, Environment Design, Brand Management Systems

Red Robin Gourmet Burgers
Brand Strategy, Customer Experience Design, Business Model Innovation, Environmental Design

 
 

based in:

Brooklyn, New York

 
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Our primary office is in Williamsburg, Brooklyn, where we serve local, national and international clients. 

 

Latest ‘Grams | say hi @emotif.us

💌 Our Valentine for you by way of our friends at our favorite design museum @cooperhewitt // #HappyVday
🕳 Studying the spectrums of #HoltonRower // via a local gallery favorite @theholenyc
🏢 #ReasonsWeLoveBrooklyn: The creative cross-pollination that is @industrycity. With roots dating back to the 1890s, it’s now chock full with an energized and artistic entrepreneurial community, don’t-miss events (👋🏼 @foodlovestech & @acurrentaffair), curated retail we love (we’re looking at you @flavorpaper, @wanteddesign, @designwithinreach & @abccarpetandhome) 🥟 and a Food Hall that’ll leave your tastebuds very happy (shoutout to @onegirlcookies, @japanvillagebrooklyn, @gumption_nyc & @colsonpatisserie). Make a day of it👌🏼
🌵#ArtHop: Flashing back to @phillipksmith3’s The Circle of Land and Sky, on view @_desertx in 2017. This year’s biennial runs Feb 9 - Apr 21 in the Coachella Valley. We’ll be there in March and look forward to sharing highlights here 🖤
🖤 #InteriorCrush: The experiential grounds of the Vitra Campus. Here architectural and built environment concepts are explored and open for the public to experience. We particularly love the Design Museum, VitraHaus & Vitra Schaudepot. Located in Weil am Rhein, Germany, we’re tempted to book the next flight to this Swiss design destination 🇩🇪 @vitra @vitradesignmuseum
🕊Relevant thoughts on pleasure & consumption via British textile designer, William Morris: (1834-1896) He was a major contributor to the revival of traditional British textile arts and methods of production. No one did more to turn parlors into romantic gardens like Morris. 🌿 He was the first person to understand 2 issues which have become decisive for our times. (1) the role of pleasure in work (2) the nature of consumer demand. The preferences of consumers – what we collectively appreciate and covet and are willing to pay for – are crucial drivers of the economy and hence of the kind of society we end up living in. Until we have better collective taste, we will struggle to have a better economy and society. 🧮 Morris based his philosophy on the writings of John Ruskin, a critic of the Industrial Age, and a man who felt that society should work toward promoting the happiness and well-being of every one of its members, by creating a union of art and labor in the service of society. ⚙️ The Western world was radically transformed in the 19th century. In addition to the new booming urban centers, industrialization changed how people earned a living and introduced new, affordable factory-made products into the home. As a backlash to this cheapening of labor and goods, some artists and critics expressed a desire to return to a more noble time when skilled crafts were celebrated which gave rise to the Arts & Craft movement of superior care and execution.🤲🏼 The experience of building his house taught Morris his first big lesson about the economy. He wanted to find the way that would give him – and everyone involved in the project – maximum satisfaction. The worker would develop sensitivity and skill; and enjoy the labour. Labour could be dignified.💡Morris concluded that the lynchpin of a good economy is the education of the consumer. We collectively need to get clearer about what we really want in our lives and why, and how much certain things are worth to us. He wished for people to see their purchases as investments and buy items sparingly. There is pride in buying something you know will last and can be handed down to future generations // #emotifIcons
 
“It is not those with the most resources, but those who move the quickest, who are winning in the digital age. We move decisively from insights to strategy, design and activation.”
— Simon Pearce, managing partner
 
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How We're Different

If there is one thing that sets us apart, it is our ability to
link strategy to real-world actions and impacts.

We excel at bringing together sound strategy with inspired creativity, to create tangible brand value for our clients. 

We combine strategic rigor with the creativity of a boutique agency and the tech-savvy of a digital-first company. We respect creativity as a strategic asset that builds brand value; we believe in applying it purposefully in the service of specific business goals. 

Our staffing model means that we can accomplish great things quickly and nimbly. In addition to our core expertise in brand strategy, innovation, and multidisciplinary design, we have strong relationships with a large network of niche specialists who complement our core skills in a range of more technical and esoteric fields. We recognize that each new situation might require very different creative talents, so we make sure we have access to world-class talent in relevant fields that include architecture, environmental design, mobile and web technology, Internet-of-things, loyalty marketing and social media.