Services
We help our clients create and sustain brand value. We work in three primary practice areas: Corporate Brands, Consumer Brands and Emerging Brands.
Primary
Practice
Areas
Corporate Brands
Established brands looking to gain traction across a wide array of stakeholders: employees, shareholders, business partners, communities and customers.
Consumer Brands
Existing consumer-facing brands looking to build more and better customer relationships. We work in a range of industries including retail, hospitality, technology and a variety of online business models.
Emerging Brands
Businesses looking to create new brands from the ground up, either as a new business within an existing corporation, or as a start-up.
From Insight to Strategy, Design to Activation.
We work alongside your team to develop your Brand, bring it to market and engage customers. We’ve got your back every step of the way.
Insight
To differentiate your brand, you first need to find something significant that others have missed.
Insight isn’t about gathering more data, it’s about uncovering something with the power to shift the economics of your brand.
👉🏼Competitive Analysis and Brand Health, Understanding Customer Needs and Behaviors, Quantitative and Qualitative Research
Strategy
Effective Strategy combines ambition with a clear and realistic roadmap for action.
The hardest thing about business strategy is differentiating between ideas that look good on paper and ideas that work in the real world. The true test of a strategy comes when you execute it.
👉🏼Business Strategy and Brand Strategy alignment, Brand Portfolio Architecture, Brand Strategy and Positioning, Business Model Innovation
Design
Design is a powerful tool for value creation when it’s aligned with your business goals.
We are designers in the broadest sense of the word: we consider every aspect of the customer experience and we think about how to optimize that experience in a way that provokes a positive reaction. We want customers to remember how well they were treated.
👉🏼Customer Experience Design, Naming and Brand Identity, Product and Packaging Design, Web Platforms and Apps, Interior Design, Service Design
Activation
Brand Activation is an ongoing process of creation, learning and optimization.
Activating a brand is a process, not an event. Our approach to realizing a brand vision is to help our clients establish a positive feedback loop. Each iteration of a brand experience is built on learning from the last, moving the brand ever closer to realizing its promise and vision.
👉🏼Brand Management Systems, Prototyping and Pilots, Content Strategy, Planning and Production
Why Emotif?
Our brand, like the brands we help to build, is based on giving customers a unique and superior experience. Our strategic and design thinking layers multiple perspectives (operational, design, communications, strategy, customer insight) in a way that’s unmatched in our field. The results are uniquely creative solutions that build brands that stand out from the rest.