Brand Management Systems
A brand is only as effective as your ability to deliver it, consistently, over time. Modern brands span many formats and touch-points, and companies need an effective system for ensuring that brand standards are being followed in a wide array of contexts.
We work with our clients to create digital brand management hubs to provide a single “version of truth” for all brand content, guidelines and assets. Frequently, this work entails combining “off the shelf” brand asset management systems with customized elements that meet each client’s unique, specific needs. In some cases, e.g. when managing large field sales forces with complex workflows and interactions, a completely bespoke approach is needed. Our general philosophy is to avoid “re-inventing the wheel” but also not try to force-fit standardized solutions on to clients’ that have particular needs.
Prototyping & Pilots
Many of our clients engage us to help with bold moves to revitalize their brands. These major brand transformation initiatives typically require the management of many moving parts (coordinating marketing, product, service, technology etc.) We help our clients to manage the inherent uncertainty in the prototyping process through effective performance measurement and timely, disciplined analysis.
Our pilot / prototype support activities include:
Identifying the most promising ideas for development into pilot and prototype programs
Prototype design and development
Rapid data gathering tools and analysis