IBM's Sandy Carter on how to build a socially enabled enterprise

 

I caught up with IBM's Sandy Carter at this year's South by Southwest Interactive conference to talk about the ROI of social media, overcoming the social "fear factor" in the boardroom and what it takes for an enterprise to be ready for social. 

 
 

SXSW Interactive 2014 with Simon Pearce and Sandy Carter

 
Simon PearceSimon Pearce, Sandy Carter