Finding common strategic themes within a diverse, global customer base
FTI Consulting is a successful global professional services firm, with offices in 27 countries, across six continents. With over 50 discrete offerings, spread across five major practice areas, FTI’s challenge was to understand the common strategic themes within a diverse global customer base. Over a series of engagements, we utilized a range of both qualitative and quantitative research tools to better understand the common threads, and important differences, across FTI’s many market segments. This insight was invaluable in helping formulate a strategy to enhance FTI’s brand reputation and support the development of a healthy business development pipeline.
What We Did:
Research & Insight