Insight
To differentiate your brand, you first need to find something significant that others have missed.
Insight isn’t about gathering more data, it’s about uncovering something with the power to shift the economics of your brand.
👉🏼Competitive Analysis and Brand Health, Understanding Customer Needs and Behaviors, Quantitative and Qualitative Research
Strategy
Effective Strategy combines ambition with a clear and realistic roadmap for action.
The hardest thing about business strategy is differentiating between ideas that look good on paper and ideas that work in the real world. The true test of a strategy comes when you execute it.
👉🏼Business Strategy and Brand Strategy alignment, Brand Portfolio Architecture, Brand Strategy and Positioning, Business Model Innovation
Design
Activation
Design is a powerful tool for value creation when it’s aligned with your business goals.
We are designers in the broadest sense of the word: we consider every aspect of the customer experience and we think about how to optimize that experience in a way that provokes a positive reaction. We want customers to remember how well they were treated.
👉🏼Customer Experience Design, Naming and Brand Identity, Product and Packaging Design, Web Platforms and Apps, Interior Design, Service Design
Brand Activation is an ongoing process of creation, learning and optimization.
Activating a brand is a process, not an event. Our approach to realizing a brand vision is to help our clients establish a positive feedback loop. Each iteration of a brand experience is built on learning from the last, moving the brand ever closer to realizing its promise and vision.
👉🏼Brand Management Systems, Prototyping and Pilots, Content Strategy, Planning and Production