Education

We help build world-class Education brands,
from leading information platforms to online learning institutions.

New York Costume Company

New York Costume Company was founded with a bold mandate: to become New York’s first union-led costume house serving TV & Film productions — built by costumers, for costumers.

Based at Great Point Studios in Yonkers, NY, NYCC set out to redefine what a contemporary costume rental house could be: operationally efficient, creatively rich, community-driven, and circular by design.

From inception, Emotif partnered with NYCC to build the company from the ground up — translating a powerful industry mission into a cohesive, culture-forward brand and a new kind of customer experience for the TV & Film costuming industry.

Innovation was embedded into the business from the start. Together, we helped position NYCC as a best-in-class, next-generation costume house for the East Coast, bringing a modern approach to an industry rooted in tradition. From streamlined operations and thoughtfully designed services to expansive inventory, white-glove support, and bespoke solutions for production teams, every touchpoint was developed to elevate the experience for costumers, designers, and productions alike.

Emotif created the brand ecosystem to communicate this new standard — one that balances professional rigor with creative possibility, while championing union jobs, sustainability, community, and service.