Startups

We help build world-class Startup brands.
From venture-backed to corporate-born, explore our case studies here.

New York Costume Company

NYCC is New York’s first union-led costume house serving TV & Film productions based at Great Point Studios. As NYCC’s brand partner, Emotif was engaged from inception to build the company from the ground up — translating a powerful industry mission into a cohesive, culture-forward brand ecosystem.
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Feast Experiences

When Feast approached Emotif, there was an opportunity to shape not just a brand, but an entire category — one that sits at the intersection of experiential travel, community, and design-forward storytelling. Our partnership began at the ground level: building a compelling brand identity, establishing a strategic digital presence, and architecting social platforms that reflect Feast’s ethos of luxury, curiosity, and connection. From there, we crafted bespoke tours to deliver interest-driven journeys grounded in culinary connection at distinctive locations globally. Read More

Velocity

Following the acquisition of several businesses in the mobile payment space, Velocity needed a brand that reflected their expanding offerings for discerning high net-worth customers. As a premium experience platform, offering insider access to a curated selection of the world’s best dining and hospitality experiences, they needed a premium lifestyle brand that both reflected and enhanced their offerings. Read More

Intel

With significant investments made in the emerging market for wearable technology, the team at Intel Corporation wanted to better understand the customer journey for Wearable Technology purchases in order to increase the rate of adoption and provide a better buying and usage experience for new adopters. Read More

Replenish

Emotif collaborated with Replenish to craft and implement a go-to-market strategy for both B2C and B2B segments, culminating in a successful brand and product launch. This included developing unique brand messaging and key creative assets that resonated with consumers, business partners, and investors, ultimately securing the interest of key stakeholders for future growth. Replenish is the latest in Beverage Technology, launching the world’s smartest smoothie machine.
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Ursa

Ursa is a new digital platform that allows fans and artists to get together in a natural and unscripted “peer to peer” online environment. For the launch of the platform, Ursa needed to develop a brand that conveyed the immediacy and “real-ness” of the connections between artists and their fans. We led design for the new identity and launch assets, applying our design principles to web, mobile and social. Read More

CheChe Beverages

CheChe is driving a new category of flavor-forward, functional activity beverages, formulated from the finest ingredients. Emotif created a distinctive brand identity and visual language to propel CheChe into successful B2B and DTC models. The comprehensive visual system across brand world, packaging and distribution launched CheChe into an exciting new chapter.
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Aloka for IHS Markit

Emotif played a pivotal role in creating a new brand to bring a new AI technology offering to market. Developed to revolutionize engineering practices, this system allowed engineers to effectively track and manage the “digital thread” for their projects while pro-actively surfacing critical insights and data contextually, based on the work at hand.
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ECOS

Emotif collaborated with ECOS for EXPOWest 2018, the largest natural products show in the world. As the Leader in Green Cleaning, ECOS was looking to make a splash with their product launch for ECOS Breeze Room Spray, a line of non-toxic, earth-friendly room fresheners.
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String

In collaboration with the founders of StreetEasy, we were tasked with designing their next venture, String, a global experience discovery app. String’s goal is to make it easier than ever to find great things to do.
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